Y'all know how much I love to get real on a Saturday. So here it goes...
This was unexpected for me, but I wanted to share. Recently, I signed up for an Ideal Client Course with Desiree Rose. I was so excited about creating my ideal client for my Trades of Hope business. I knew exactly how much money I'd have to net to get a return on the course and was confident that finding her would help me do that. I went through all of the exercises, watched the videos live and then on replay and made my ideal ToH client. There she was in all her glory.
Then, it hit me. I don't really love her and I'm not too interested in selling to her. She has her network and is content. The only way to sell Trades of Hope as a profitable business would be to answer a different pain point and I'm definitely not up for selling to someone whose pain point is "Are my accessories going to go with my outfit?" Don't get me wrong, there are lots of great salespeople out there that are excellent with that pain point. I am not one of them. Not in my wheelhouse.
Fortunately, I've been contemplating my passions lately. Midlife will do that for you. And I remembered a few things that I love and an outlet to share them. Hello, can you say dusty old blog? I went back through the entire course, answered the questions again thinking of my blog and there she was! Mary, my ideal client, was waiting for me, excited to see what we're going to discover together.
By looking at myself first I was able to truly see the best of what I have to offer and the people who are most likely to benefit. I am super excited about spending more time writing and sharing about our life. In a lot of ways, we are on the other side of parenting and money struggles, though either of those things could come back at any moment. (A couple of people have been asking me if I'm expecting a baby lately, but I'm just going to blame that on the packzi).
My hope for this space is to help you with your messes, meals, and memories. I want you to have more time doing what you love and spend less time doing what needs to be done. I will be sharing products and people that I have found helpful along the way. And I'll still be able to help you with your Trades of Hope orders, but I won't be marketing it anymore. It will quietly do its own thing. But I will be hopefully, with God's help sharing right here with you about all the things that I know and love and you know and love about me.